Sales coaching & sales management services

Sales Development Plan


Sales Development Plan & Sales Process

I and my team need to understand your product/service/solution and your current sales approach correctly. Which market sectors you are targeting, what is your unique value proposition, and which are the key decision-makers you are aiming to? We will spend time getting to know you, your customers, your staff, and your offer.

This understanding of your business is essential to avoid a wrong communication strategy, stop targeting the wrong players and roles in the target organizations and construct your sales approach on the correct basis.

After we have a clear picture of the current sales situation and approach, we are going to:

Clarify our segmentation criteria and identify the markets, and key-decision makers we want to target and engage.
Define the steps to enter those specific markets.
Conceive and generate a clear message.
Create an expansion plan.
Design a solid, easy to follow up and apply sales process.
Prepare our communication strategy (email sequence, sales pitch, Linkedin messaging), train the sales team on how to pass gatekeepers, handle objections, pitch effectively, use the proper wording and follow up until they close the sale.

We are going to set up clear and simple goals and KPI’s and a reporting structure.

We have decades of experience in the field and are experts on the inside sales methodology and can either improve your existing sales team or train a new sales team from scratch and optimize them. 

Alex Valassidis sales management
Lead generation


Ongoing lead generation

We are going to make a market analysis and generate high quality leads in the geographical area(s) of interest.

Our market development team is going to search in parallel, online on a variety of sources and platforms to find potential prospects.

Next, we are going to scan the findings, refine the acquired results, and enrich them with the prospects’ accurate contact details.

Contact details may include but are not limited to the following: telephone numbers, email addresses, Linkedin details, geographical and market sector details.

Email Marketing - Monitoring and Linkedin communication.

We are going to send targeted emails to the decision makers of interest, create email sequences, split tests and email automations. Those emails are going to be simple and specific with a single call to action.
We are going to monitor those emails, see which ones were opened, which ones were clicked and forward the results further to the sales team for them to engage them, prioritize them and follow up.
Targeted Linkedin communication is going to be also implemented as it increases responsiveness and creates further opportunities.


email marketing

Ongoing sales coaching, sales training, and supervising of your existing or new sales team members.

I am going to work together with you and your team to determine the areas that may not be working as well as they should.

We are going to find out what the sales blockers and barriers are and overcome them, strategize, and develop a plan for moving your business forward.

I will help you take the right next steps and improve progressively.

I will identify the tasks that need to be performed, assist you in improving your systems within your business structure and I will work together with you and encourage you to do your best. 

I am going to hold you accountable for the actions that need to be taken.

I am not going to just deliver a report on what needs to be done, instead I and my team are going to collaborate with you or the assigned person in your organization to optimize your sales and sales processes.

My goal is NOT to be likeable. My goal is to improve your sales and bring permanent and constant real value to your organization.


Alex Valassidis Sales Coach

Why me? My unique selling points. 

1. Undisputable Integrity.
I am not going to let you down. I will work together with you to better and improve your business. 
2. Over 30 years of sales experience in a variety of industries and markets. Immense sales experience. 
3. Multilingual – Multicultural. 
I am half German and half Greek, married to a Mexican woman, and living over 10 years in Spain. I feel at home in Germany and the Anglo-Saxon countries, in the Balkans, the Middle East and Israel y naturalmente en todo el mundo hispanohablante! 

Other Services

Reporting and open communication channel

You are going to have an open communication channel between you and our management team, and you are going to receive analytical reports on the sales activities on the frequency that you want, even on a daily basis.


reporting alex valassidis


Hire new salespeople

We can help you search, interview, and hire new salespeople. We can take care of all the interviews, NDA’s to be signed and communication with them. You are going to decide with which ones you would like to work and under which conditions.

Optimize your CRM and systems

We can advise you and create for you an effective CRM structure, that can help you control, organize and increase your sales.

We can manage it, do all the operations needed and offer you laser focus visibility on your sales and operations. 

You are going to know EXACTLY where you stand at any point and what actions need to be done. A dedicated consultant is going to work behind the scenes on your behalf and report you on the activities of your sales team. 



If you find all these interesting share it please. It would help me a lot!