It’s Monday morning. You arrive at work early, still decompressing from your weekend, only to be inundated with two hundred emails, over half of which are unnecessary or unclear. Already, you begin to feel overwhelmed—and you haven’t even had coffee yet. The art of email writing is often misplaced. But what causes this annoying phenomenon? We’ve found that most of our clients need to improve their email writing. But we’re here to help.
We divide emails into two main categories.
First-touch emails aim to engage the recipient’s interest in a particular topic.
Explanatory (or second touch) emails offer detailed explanations of products and services.