Hello ladies and gentlemen,
The title of this article should have been effective communication instead of effective business communication, for SEO purposes however I chose the longer keyword, as its probability to rang high is superior.
Communication is between human beings, and it can be that in a business environment certain aspects of the communication differ, the basis however remains the same.
The effectiveness of communication is characterized from its ability to achieve its goals. If the goals are just the entertaining of the participants or a short social conversation then for most people there is a natural flow and an easiness to communicate, if however, the intention is to produce a certain outcome then things can get more complicated, particularly if there is a conflict of interests between the different participants.