10 Digital marketing fundamentals. A lone rider’s experience with online marketing.

Digital marketing fundamentals

Digital marketing fundamentals. A lone rider’s experience with online marketing. The thing with your presence online is how to become visible. Regardless of how interesting, important, innovative your message is, if there is no one there to read it, this message will stay in obscurity forever. This article aims to shed light on digital marketing […]

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5 sales process steps- VIDEO

5 sales process steps

Sales Process Steps STEP NR. 1: DEFINE Product What are the characteristics of your product(s) What is the price of your product Where do you stand compared to competition? Which are the USPs of your product? Market Which markets do you want to target and why? What information you have for specific markets, territories, and […]

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Breaking the pattern

breaking the pattern

The pattern is the regular and repeated way in which something happens or is done. Consider breaking the pattern when you need to achieve your results.   If you can detect a pattern in human communication, you can predict this communication outcome and influence it.  Understand that influencing something means that you either do something […]

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Tips to cold calling

Cold calling advice

Tips to cold calling Before writing this article, I searched the term: tips to cold calling on Google, and I was surprised. There was a lot of nonsense about it online! Obviously, some people are outsourcing the articles just to get some SEO juice for their websites.  And in doing so, they waste the time […]

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Effective Sales Pitch

sales pitch analyzed

SALES PITCH The purpose of this article is to shed light on how to construct your telephone sales pitch when you’re cold calling. A cold call is the first conversation you are going to have with a prospect to introduce your product or service. Pay great attention while reading this article so you can learn […]

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Confidence in sales calls RAW (AUDIO)

AUDIO

RAW calls and comments on how to build confidence when placing sales calls.  https://youtu.be/Pl5sZF_qLnU Here you can find some call center-type recordings with my comments on how to build confidence in sales calls. You can find more information on how to place cold calls here, and on how to build an effective sales pitch here. […]

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Objections (AUDIO)

AUDIO

Audio on objections, tips and hacks. A collection of raw calls with comments and corrections, on how to pass the gatekeeper. What are objections? How to construct a solid sales pitch and deal with them.

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Passing the gatekeeper (AUDIO)

AUDIO

Passing the gatekeeper. A collection with raw audio recordings and comments on passing the gatekeeper. https://youtu.be/T5EmQofF4Og Passing the gatekeeper might be the biggest obstacle you are going to face. The gatekeeper is the secretary that stands between you and the decission maker you want to speak. This Audio aims to shed light on how effectively to […]

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Customer Expectations

customer expectations

Many dreamers are attracted to the sales business. Unrealistic customer expectations should be identified from the beginning and explained to prospective clients. How profitable would it be to sell this product or solution to the market? What we want and what we can do are two different things. You can sell anything, depending on how […]

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The Subtle Art of Decision-Making

Decision-making

All of us have experienced exhilaration when we give someone great news. We all want to be the first to reveal when we close a deal — or a customer commits to buying our product. But for many diverse reasons, we feel more reluctant to call our friends or colleagues to tell them disappointing news.  […]

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