In many western societies having more is better. So you should seek on getting more money, buying more stuff, growing, getting bigger. Growth for capitalism is what keeps him alive, like a shark that needs to swim to breathe. If he does not, he dies.
However, fulfillment can also come by wishing less and living a more simplistic life. If you want less, you are happier with less, and you have a fuller life.
If you eat laconically, you focus on what is essential and leave all garbage by the side.
There is certainly room for addition by subtraction in business, remove all the noise, all the clutter, all the distractions, and focus to the essential.